About the Webinar:
This presentation highlighted effective marketing strategies tailored for school leaders aiming to attract potential students and enhance enrollment in a competitive K-12 market. Participants gained insights into proven tactics and approaches designed to amplify visibility, engage prospective families, and foster sustainable growth within the educational landscape.
Enrollmania Masterclass: Strategies to Elevate Your School Enrollment
Presenter:
- Lynn Norman-Teck, Executive Director, Florida Charter School Alliance
Date/Time: November 21, 2024
Conference: 2024 FL Charter School Conference
View The Recording:
Session Summary
This presentation, "Enrollmania Masterclass: Strategies to Elevate Your School Enrollment," by Lynn Norman-Teck, Executive Director of the Florida Charter School Alliance, provides a comprehensive guide for school leaders looking to increase enrollment in a competitive K-12 market. The session begins with Norman-Teck introducing herself and the Florida Charter School Alliance, emphasizing their mission to support charter schools and advocate for their success. She highlights the importance of marketing and conveying value to stand out in the growing charter school landscape.
The presentation then delves into various marketing strategies, starting with the importance of a school's logo and branding. Norman-Teck discusses the psychology of color and how it can convey different messages to consumers. She emphasizes the need for a cohesive brand identity across all platforms, from social media to school uniforms.
The presentation also covers the importance of a user-friendly website that clearly communicates the school's mission, vision, and successes. Norman-Teck provides specific recommendations for website content, including clear calls to action, testimonials, and updated news and events.
The presentation also highlights the power of social media and public relations in reaching prospective parents and building relationships with the community. Norman-Teck provides examples of successful social media campaigns and discusses strategies for targeting specific audiences. She also emphasizes the importance of engaging content that showcases the school's unique strengths and achievements.
The presentation concludes with a Q&A session, where Norman-Teck addresses questions from the audience on a variety of topics, including engaging prospective parents, managing online reviews, and building relationships with the media. Throughout the session, Norman-Teck emphasizes the importance of authenticity, consistency, and a focus on conveying the school's value proposition to prospective families.