How you choose to tell your school’s story influences whether a diverse set of families choose your school (and which philanthropists, policymakers and elected officials support you). In this session, communications professionals with experience at the National Alliance for Public Charter Schools, Teach For America and the U.S. Department of Education will help you distill the essence of your school into a compelling narrative that resonates with the heart and not just the head. We’ll also discuss a variety of ways to share that story with your audiences, and get you started on a plan for doing so.